Questionário da Nissan - EUA
Enviado: 25 jan 2011, 16:20
Nos EUA a Nissan é assim...sempre em cima dos clientes. Deixo aqui o questionário para quem quiser fazer ou adaptar para português para mandar para a Nissan Portugal e ela nos devolver como questionário elaborado por eles 
"At which stage are you in the Nissan LEAF purchase process?
• Have taken delivery of my Nissan LEAF
• Ordered- Will receive in the next 3 months
• Ordered- Expected delivery 3-12 months
• Placed Reservation- Waiting to order
• Placed Reservation- Uncertain if I will order
• Interested in Nissan LEAF but uncertain if I will order
• Do not intend to purchase
The process by which to purchase a Nissan LEAF is different from any other vehicle's ordering process because electric vehicles require a charging station to be installed in your home and each Nissan LEAF is only built after a customer places an order. This process offers the advantage of every vehicle being built exactly to your specifications; however, the process does involve additional steps and a longer time line than purchasing a traditional new vehicle from a dealer's lot. Nissan has been working hard to simplify the ordering process and clearly communicate the steps involved in the easy to understand format shown below.
Step 1: Make Reservation (http://www.nissanusa.com/leaf-electric- ... tion/index)
Step 2: Receive Home Charging Station Assessment
Step 3: Order Your Nissan LEAF
Step 4: Install Home Charging Dock
Step 5: Purchase and Receive Delivery
Prior to making your Nissan LEAF reservation, how aware were you of the reservation process? (1= Not at all aware; 7=Very Aware)
1 2 3 4 5 6 7
Prior to ordering your Nissan LEAF, how aware were you of the ordering process? (1= Not at all aware; 7=Very Aware)
1 2 3 4 5 6 7
How satisfied are you with the Nissan LEAF e-newsletter you receive?
Frequency: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Content: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Appearance: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Uniqueness: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
If Nissan were to produce an e-newsletter with a wide range of content specifically designed for Nissan LEAF Owners, how often would you wish to receive the E-Newsletters?
• Never
• Once a Year
• Once a Month
• Quarterly
What would you be interested in reading in the Owner e-newsletters?
Rank the choices in order of interest (1 being the most interesting to you) by dragging the options into the correct order.
• 1 Information from dealerships
• 2 Personalized information about your driving habits
• 3 Other "green" products (automotive and non-automotive)
• 4 Hyper mileage competition
• 5 "Green" news
• 6 Nissan LEAF testimonials by other owners
• 7 News on upcoming Nissan Electric Vehicles
• 8 Nissan LEAF owners gatherings in your area
• 9 Tech updates and newly added features
• 10 New charging stations in your area
• 11 Other "green" companies
What other types of information would you be interested in receiving in an Owner's e-newsletter? If none, please leave blank.
What content from the current LEAF News e-Newsletter would like like to continue to receive as a Nissan LEAF owner? (Check all that apply)
• I would like to continue to receive the entire LEAF News e-Newsletter
• FAQs
• Nissan LEAF Video Links
• Becoming a Panelist or joining the tour info
• Benefits of going electric
• Facebook and Twitter Article Links
How often do you visit a Nissan Leaf blog, forum, or social media site such as the Nissan LEAF journey page (http://www.mynissanleaf.com), EVWorld.com, Nissan LEAF Facebook Page, or Youtube to gather information regarding the Nissan LEAF?
• Never
• Once a Month
• 2-3 Times a Month
• Once a Week
• 2-3 Times a Week
• 4-6 Times a Week
• Daily
Were you aware that Nissan provides an Owner Portal so you can check your battery status, set your climate control - and even manage your notifications and download mobile apps?
• Yes
• No
Do you intend to use the Owner Portal to manage your car?
• Yes
• No
Would you like to receive driving habit tips that highlight ways to improve performance, reduce emissions, optimize battery life, and save money?
• Yes
• No
Would you like the driving habit tips to be general, region specific, or customer specific (tailored to you only)?
• General Driving Habit Tips (tips on how to drive most efficiently and effectively, this information will be the same for all recipients)
• Region Specific Driving Habit Tips (general tips about how to improve performance and battery life given your environment and the conditions of your region.)
• Customer Specific Driving Habit Tips (Nissan LEAF is equipped to analyze your individual driving habits and supply tips specific to you on how to improve performance and optimize battery life.)
Would you like to receive these tips through the E-Newsletter, the Owner Portal, or both?
• E-Newsletter
• Owner Portal
• Both
If there were quarterly Nissan LEAF owner gatherings in your area how likely would you be to participate?
Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
Where do you service your current vehicle?
• At the dealership
• At national chain
• Local mechanic
• Do it yourself
• Currently do not have a vehicle
• Other (please specify)
After taking delivery of your Nissan LEAF would you be interested in receiving comprehensive battery / driving analysis twice a year from your dealership?
• Yes
• No
How likely would you be to attend a one-on-one or group engagement with your dealer to better understand how to maximize your Nissan LEAF experience?
How likely would you be to attend a one-on-one or group engagement with your dealer to better understand how to maximize your Nissan LEAF experience?
One-on-One Dealer Engagement: Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
Group Dealer Engagement: Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
As a Nissan LEAF owner, which of the following would you like your dealership to offer? (Check all that apply)
• Informational sessions
• One on One driving consultations
• Get togethers with current LEAF owners and potential buyers
• Other (please specify)
The Nissan LEAF app
The Nissan LEAF app is designed to help you manage your vehicle and control many frequently used features directly from your iPhone.
Nissan LEAF owners with an active CARWINGS subscription can control their vehicle through the app.
The app also provides a demo mode for Nissan LEAF enthusiasts to test the features.
With the LEAF iPhone app, you can:
•Check state of battery charge
•Start charging
•Check when battery charge will complete
•See estimated driving range
•Turn on or off the climate control system
Were you aware that this iPhone App was available?
• Yes
• No
Were you aware that this App can be downloaded for free on iTunes at http://itunes.apple.com/us/app/nissan-l ... 14405?mt=8 ?
• Yes
• No
How useful would this app be to a Nissan LEAF owner?
Very Useless Useless Somewhat Useless Neutral Somewhat Useful Useful Very Useful
What is your intended use for your Nissan LEAF?
• 2nd car, used for commuting and errands
• 2nd car, other
• Primary car, everyday driving, no long distance driving
• Primary car, everyday driving and plan to drive long distance once viable
In what geographic setting to you reside?
• Urban
• Suburban
• Rural
Would you be willing to be a brand ambassador?
Brand Ambassador-
Individuals that would be interested in helping build regional clubs, on-line clubs, and blogs. Bridge between Nissan and other owners.
• Yes
• No "
"At which stage are you in the Nissan LEAF purchase process?
• Have taken delivery of my Nissan LEAF
• Ordered- Will receive in the next 3 months
• Ordered- Expected delivery 3-12 months
• Placed Reservation- Waiting to order
• Placed Reservation- Uncertain if I will order
• Interested in Nissan LEAF but uncertain if I will order
• Do not intend to purchase
The process by which to purchase a Nissan LEAF is different from any other vehicle's ordering process because electric vehicles require a charging station to be installed in your home and each Nissan LEAF is only built after a customer places an order. This process offers the advantage of every vehicle being built exactly to your specifications; however, the process does involve additional steps and a longer time line than purchasing a traditional new vehicle from a dealer's lot. Nissan has been working hard to simplify the ordering process and clearly communicate the steps involved in the easy to understand format shown below.
Step 1: Make Reservation (http://www.nissanusa.com/leaf-electric- ... tion/index)
Step 2: Receive Home Charging Station Assessment
Step 3: Order Your Nissan LEAF
Step 4: Install Home Charging Dock
Step 5: Purchase and Receive Delivery
Prior to making your Nissan LEAF reservation, how aware were you of the reservation process? (1= Not at all aware; 7=Very Aware)
1 2 3 4 5 6 7
Prior to ordering your Nissan LEAF, how aware were you of the ordering process? (1= Not at all aware; 7=Very Aware)
1 2 3 4 5 6 7
How satisfied are you with the Nissan LEAF e-newsletter you receive?
Frequency: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Content: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Appearance: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
Uniqueness: Very Dissatisfied Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Satisfied Very Satisfied
If Nissan were to produce an e-newsletter with a wide range of content specifically designed for Nissan LEAF Owners, how often would you wish to receive the E-Newsletters?
• Never
• Once a Year
• Once a Month
• Quarterly
What would you be interested in reading in the Owner e-newsletters?
Rank the choices in order of interest (1 being the most interesting to you) by dragging the options into the correct order.
• 1 Information from dealerships
• 2 Personalized information about your driving habits
• 3 Other "green" products (automotive and non-automotive)
• 4 Hyper mileage competition
• 5 "Green" news
• 6 Nissan LEAF testimonials by other owners
• 7 News on upcoming Nissan Electric Vehicles
• 8 Nissan LEAF owners gatherings in your area
• 9 Tech updates and newly added features
• 10 New charging stations in your area
• 11 Other "green" companies
What other types of information would you be interested in receiving in an Owner's e-newsletter? If none, please leave blank.
What content from the current LEAF News e-Newsletter would like like to continue to receive as a Nissan LEAF owner? (Check all that apply)
• I would like to continue to receive the entire LEAF News e-Newsletter
• FAQs
• Nissan LEAF Video Links
• Becoming a Panelist or joining the tour info
• Benefits of going electric
• Facebook and Twitter Article Links
How often do you visit a Nissan Leaf blog, forum, or social media site such as the Nissan LEAF journey page (http://www.mynissanleaf.com), EVWorld.com, Nissan LEAF Facebook Page, or Youtube to gather information regarding the Nissan LEAF?
• Never
• Once a Month
• 2-3 Times a Month
• Once a Week
• 2-3 Times a Week
• 4-6 Times a Week
• Daily
Were you aware that Nissan provides an Owner Portal so you can check your battery status, set your climate control - and even manage your notifications and download mobile apps?
• Yes
• No
Do you intend to use the Owner Portal to manage your car?
• Yes
• No
Would you like to receive driving habit tips that highlight ways to improve performance, reduce emissions, optimize battery life, and save money?
• Yes
• No
Would you like the driving habit tips to be general, region specific, or customer specific (tailored to you only)?
• General Driving Habit Tips (tips on how to drive most efficiently and effectively, this information will be the same for all recipients)
• Region Specific Driving Habit Tips (general tips about how to improve performance and battery life given your environment and the conditions of your region.)
• Customer Specific Driving Habit Tips (Nissan LEAF is equipped to analyze your individual driving habits and supply tips specific to you on how to improve performance and optimize battery life.)
Would you like to receive these tips through the E-Newsletter, the Owner Portal, or both?
• E-Newsletter
• Owner Portal
• Both
If there were quarterly Nissan LEAF owner gatherings in your area how likely would you be to participate?
Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
Where do you service your current vehicle?
• At the dealership
• At national chain
• Local mechanic
• Do it yourself
• Currently do not have a vehicle
• Other (please specify)
After taking delivery of your Nissan LEAF would you be interested in receiving comprehensive battery / driving analysis twice a year from your dealership?
• Yes
• No
How likely would you be to attend a one-on-one or group engagement with your dealer to better understand how to maximize your Nissan LEAF experience?
How likely would you be to attend a one-on-one or group engagement with your dealer to better understand how to maximize your Nissan LEAF experience?
One-on-One Dealer Engagement: Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
Group Dealer Engagement: Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely
As a Nissan LEAF owner, which of the following would you like your dealership to offer? (Check all that apply)
• Informational sessions
• One on One driving consultations
• Get togethers with current LEAF owners and potential buyers
• Other (please specify)
The Nissan LEAF app
The Nissan LEAF app is designed to help you manage your vehicle and control many frequently used features directly from your iPhone.
Nissan LEAF owners with an active CARWINGS subscription can control their vehicle through the app.
The app also provides a demo mode for Nissan LEAF enthusiasts to test the features.
With the LEAF iPhone app, you can:
•Check state of battery charge
•Start charging
•Check when battery charge will complete
•See estimated driving range
•Turn on or off the climate control system
Were you aware that this iPhone App was available?
• Yes
• No
Were you aware that this App can be downloaded for free on iTunes at http://itunes.apple.com/us/app/nissan-l ... 14405?mt=8 ?
• Yes
• No
How useful would this app be to a Nissan LEAF owner?
Very Useless Useless Somewhat Useless Neutral Somewhat Useful Useful Very Useful
What is your intended use for your Nissan LEAF?
• 2nd car, used for commuting and errands
• 2nd car, other
• Primary car, everyday driving, no long distance driving
• Primary car, everyday driving and plan to drive long distance once viable
In what geographic setting to you reside?
• Urban
• Suburban
• Rural
Would you be willing to be a brand ambassador?
Brand Ambassador-
Individuals that would be interested in helping build regional clubs, on-line clubs, and blogs. Bridge between Nissan and other owners.
• Yes
• No "