"Ask any electric car owner to name the benefits of owning an electric car and the ability to leave your house every morning with a ‘full tank’ is likely to be at the top of their list, followed closely by the fact that most electric cars can provide enough range to last more than a day’s worth of driving.
But what happens when you need to charge up more than once in a day? And just how much would you pay to speed that charging up?
According to a study published earlier by the University of Delaware, consumers would be willing to pay an additional $3,250 premium per hour of charging time saved when buying an electric car capable of accepting 50 miles worth of charge on in 10 minutes from an external high-power charging station.
For the study a selection of 3,000 people were asked just how much they would be willing to pay per hour decrease of charging time in an electric car.
Using a figure of 10 hours for a 50 mile recharge using a standard 110V outlet as a starting point, the researchers concluded that consumers would be willing to pay between $427 and $3,250 for every hour reduction in charging time on a new electric car.
In other words, consumers would pay as much as $3,250 as a premium on top of sticker price for an optional extra capable of allowing a 50 mile recharge in 10 minutes, showing that most consumers value their own time and convenience of a rapid charge over a slower level 1 or 2 overnight recharge.
This will come as no shock to Nissan, whose 2011 Leaf currently ships with the option of a $770 rapid charge port capable of recharging its 24 kilowatt-hour battery pack from empty to 80% full in a little over 20 minutes.
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