Electric vehicle realities versus consumer expectations

[ruimegas]

Electric vehicle realities versus consumer expectations

http://www.deloitte.com/assets/Dcom-Glo ... _21_11.pdf

"The survey, conducted between November 2010 and May 2011, revealed that the majority of consumers are either willing to consider the purchase of an electric vehicle or see themselves as potential first movers when it comes to electric vehicle adoption. Potential first movers were those respondents who indicated they were very interested in purchasing an electric vehicle and were likely to purchase or lease a new vehicle of some kind within the next 12 months.

However, deeper questioning revealed a significant gap between consumer expectations of electric vehicle capabilities and what an electric vehicle can deliver today. Consumers generally felt that EVs should be able to go farther, on less charge time, for a cheaper price than automakers are currently able to offer. This gap - and where it manifests itself most dramatically and where it might be most easily closed - will be of special interest to automakers operating in the electric vehicle space.

This report looks closely at the results of the survey, with special attention to geographical differences and similarities in consumers' responses. It also provides critical context by contrasting consumer perceptions and expectations with the current realities of electric vehicle technology."

Em: http://www.mynissanleaf.com/viewtopic.p ... 06af21f5a1